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Frozen foods supermarket chain deploys facial recognition tech

Privacy campaigner brands Iceland's use of 'Orwellian' camera tech 'chilling,' CEO responds: 'It'll cut violent crime' Privacy campaigners are branding frozen food retailer Iceland's decision to trial facial recognition technology (FRT) at several stores "chilling" the UK supermarket chain says it's deploying the cameras to cut down on crime.

Published: 2025-06-26T08:30:06











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